Max began his career as a professional videographer, actively producing commercial videos including product advertisements, corporate video and etc.With 14 years of experience in video production, his expertise in visual storytelling laid a strong foundation for his subsequent ventures.

Currently, Max is the content creator for the TikTok account "Ahma. Recipe." As a pioneering content creator, Max, along with his team, has achieved remarkable success through dedication and teamwork. Before joining TikTok Shop, Max was a videographer while his partner, Gavin, owned a gym. They began their TikTok Shop journey with just 0 followers, and through consistent effort and creativity, have grown their audience to 244,000 followers.

Despite not being proficient in Malay initially, Max has proven that with dedication, language barriers can be overcome. Today, he conducts live sessions and sells products in Malay, demonstrating his adaptability and commitment to success. From zero sales, they have reached RM175,000 in a 2-hour live session and have sold over RM 5 million in this 2 year.

Max is also a HRDF-certified trainer, specializing in integrating his practical TikTok Shop experience into his courses to help others avoid common pitfalls and achieve greater success on the platform. In response to the advent of the AI era, Max has developed a unique course combining AI with Short Video. This course teaches how to leverage AI for short video content creation and live streaming, enabling efficient, high-quality content production.